.2Performant, a Romanian modern technology and partner advertising and marketing solutions firm, revealed on Monday, September 9, at the Bucharest Stock Exchange, that it aims to acquire the Profitshare affiliate systems in Romania and also Bulgaria coming from Transformation Marketing. All at once, Dante International, the proprietor of eMAG, will certainly come to be a shareholder in 2Performant.On September 6, 2Performant's Panel of Supervisors wrapped up an initial agreement to get the Profitshare.ro and Profitshare.bg affiliate networks owned by Sale Advertising S.R.L. as well as Transformation Advertising EOOD. The arrangement details the principles of the transaction and also is actually not legitimately binding, corresponding to the company press mentioned by Economedia.The operation entails the transactions of the Profitshare business lines coming from Conversion Advertising S.R.L. and also Conversion Advertising And Marketing EOOD (as vendors) to 2Performant (as the buyer). Dante International S.A. (a large number shareholder of Sale Advertising and marketing S.R.L.) will definitely be part of the business move deal as a guarantor." As soon as the Profitshare purchase is accomplished, our experts are going to grow our existing capability and expand our customer collection in both Romania and Bulgaria. We still possess a couple of important actions to complete, but I am certain that the teams associated with the transaction on both sides will certainly deal with to accomplish them effectively. Our company are going to introduce our post-acquisition strategies after settling the purchase according to the ultimate contract," said Dorin Boerescu, CEO and Founder of 2Performant System.The deal cost is actually RON 4.3 million, and also will be paid for 55% in cash money and also forty five% in 2Performant portions through a funding increase.." 2Performant is a youthful and dynamic company along with values that reverberate along with our company. Our experts assume that, after the transaction is actually finalized, the Profitshare business incorporated along with 2Performant will provide better value to its customers," pointed out Tudor Manea, General Supervisor of Dante International SA.2Performant additionally keeps in mind that a number of steps stay to accomplish and also complete the purchase, like the productive fulfillment of the as a result of carefulness analysis through 2Performant.Profitshare was actually launched in 2012 and presently possesses a collection of 250 associate courses (including the eMAG team) in Romania as well as Bulgaria.radu@romania-insider.com.( Image source: the business).